Welcome to Panel 1 of the 2025-2026 Marketing and Communications (MarCom) Benchmarking Program Survey!
Thank you for taking the time to participate in this year’s program. For 2025–2026, we continue to improve the survey experience and aim to increase its value for you through our panel structure:
- Panel 1: Respondent details, system profiling, and key MarCom budget metrics (overall budget, total FTEs)
- Panel 2: Budget deep dive (expense categories, trends, responsibilities)
- Panel 3: Department structure and FTE compositions
- Panel 4 (new): AI priorities, attitudes, and usage
To help manage your time, you can complete the survey in stages using the four panels. After finishing Panel 1, you’ll receive an email from our Alchemer system with unique links to access Panels 2–4. To ensure delivery, please whitelist the following email addresses:
Once we collect a minimum number of responses, all participants will receive access to an aggregate summary of the Panel 1 - 3 findings via our online dashboard reporting tool, with access tied to the panels you complete (e.g., you must complete Panel 2 to see the summary results for Panel 2).
Subscribers receive expanded access, including early access to results, peer benchmark comparisons, and additional support in interpreting results. Learn more about how to subscribe.
We appreciate your participation and look forward to your valuable insights!
Tips for getting started:
- Click NEXT to proceed to Panel 1.
- To save changes, click the "Save and Continue" button at the bottom right side of the screen and enter your email address - you will receive a link to resume your progress later.
- For help, start with our Worksheet, visit our FAQs and/or Contact us.
- This survey is best optimized using Chrome or Firefox browsers.
Note, by entering your data, you agree to these terms.